Embodied Metaphors in Film Television and Video Games

<p>In cognitive research metaphors have been shown to help us imagine complex abstract or invisible ideas concepts or emotions. Contributors to this book argue that metaphors occur not only in language but in audio visual media well. This is all the more evident in entertainment media which strategically sell their products by addressing their viewers’ immediate reflexive understanding through pictures sounds and language. This volume applies cognitive metaphor theory (CMT) to film television and video games in order to analyze the embodied aesthetics and meanings of those moving images. </p>