Digital Channels and Social Media Management in Luxury Markets

<p>This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things focuses on: </p><br/><br/><ul><br/><br/><p><br/><br/><li>recent internet and social media strategies adopted by luxury companies and their brands;</li><br/><br/><li>how luxury companies manage their communication and distribu