Darwin's Medicine

<p><em>Darwin�€�s Medicine</em> is the sequel to Brian D. Smith�€�s influential and critically acclaimed<em> Future of Pharma</em> (Gower 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies <em>Darwin�€�s Medicine</em> goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies structures and capabilities in practice. </p><p></p><p>Through the lens of evolutionary science Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: </p><p></p><ul> <br><br><li>The mechanisms of evolution in this exceptional industry;</li> <br><br><li>The six great technological and social shifts that are shaping its landscape;</li> <br><br><li>The emergence of 26 distinct new business models; and</li> <br><br><li>The lessons that enable firms to direct and accelerate their own evolution.</li> </ul><p></p><p>These insights map out the industry�€�s complex changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. </p><p></p><p>The book is essential reading for anyone working in or studying the pharmaceutical medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical focused approach to managing a firm�€�s evolutionary trajectory.<em>�€€ </em></p>