<p>The Asian financial crisis has distracted attention from the realities of a growing affluent class in Asia. this latest volume in the <em>New Rich in Asia</em> series the authors examine the cultural reconfiguration consumer behaviour economic success and cultural status of the new rich.<br>Case studies from Indonesia Singapore Malaysia Thailand the Philippines India and China paint a picture of the real significance of the affluent classes and their effect on national ethnic and religious restructuring.</p>
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