Corporate Reputation and the News Media

<p>This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary international and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries and incorporating scholarship from a broad range of disciplines (including advertising strategic management business political communication et al) this volume has much to offer scholars and students examining business and the news media. </p>