Concise Encyclopedia of Professional Services Marketing

<p><strong><em>Concise Encyclopedia of Professional Services Marketing</em> provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants architects attorneys consultants dentists engineers and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. <br><p>In addition to essay-length articles arranged from A to Z and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan <em>Concise Encyclopedia of Professional Services Marketing</em> contains an appendix of information on launching a multimedia advertising campaign with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one <em>Concise Encyclopedia of Professional Services Marketing</em> is a comprehensive and vital reference.</p></strong></p>