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About The Book
Description
Author
<i>Competitive Strategy for Media Firms</i> introduces the concepts and analytical frameworks of strategic and brand management and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹12769
₹17183
25% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9780805848120
Publication Date
-29-09-2005
Pages
-256
Weight
-440 grams
Dimensions
-152x229x15.15 mm
Imprint
-TAYLOR AND FRANCIS GROUP LIMITED
