Communicating Strategy

<p>'If you don't communicate your strategy in a way that your people understand and find compelling how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization whose strategy are the other 95% implementing? Not yours that is for sure.' </p><p>Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information techniques tools tips and exercises that can be applied to explain and deliver a complete and coherent message. </p><p>With guidance on how to create change champions the book is vital reading for senior managers globally.</p>