Chinese Social Media II

<p>This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens highlighting the complex nature of the online ecosystem.</p><p>The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies linguistic analysis and artificial intelligence.</p><p>This volume is a valuable resource for academics and students in media and communication studies as well as social media researchers China studies enthusiasts industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.</p>