CAPTIVOLOGY

Why are we captivated by sites like Facebook and Instagram but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé while others never make the charts? Why do some nonprofits such as Charity: Water succeed in getting our donations while other charities are ineffective? And why can't anyone seem to ever get the attention of their kids? In Captivology Ben Parr former editor of Mashable and cofounder of DominateFund reveals how and why our mind pays attention to some events ideas or people and not others.Insightful and practical Captivology will change how you tell your kid to clean her room deliver your next presentation convince the world to support your cause or attract users to your product.