Branson

<p> <strong>'Bower's book is a devastating indictment' <em>Sunday Times</em></strong> </p> <p> <strong>'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' <em>Daily Mail</em></strong> </p> <p> <strong>A sensational critical biography of the man and his business practices.</strong> </p> <p>No British tycoon is better known few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.</p> <p>What is behind the success of the buccaneering balloonist the tabloids' favourite celebrity nude the 'grinning jumper' and the scourge of corporate goliaths?</p> <p>Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses his friendships his ambition his law-breaking his drug-taking his bullying.</p> <p>Offering an intimate scrutiny of exactly how Richard Branson created and sold himself this biography reveals Branson to be a single-minded profiteer who while occasionally generous to others has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint Branson emerges as a devious actor proud of plucking for his own profit the good ideas of others.</p>