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About The Book
Description
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Exploring current issues in brand management this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹14294
₹18960
24% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9780415355988
Publication Date
-24-11-2005
Pages
-224
Weight
-508 grams
Dimensions
-156x234x14.21 mm
