Audience Transformations

<p>The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations how we participate in society and how we construct our social relations. This book embeds these transformations in a societal cultural technological ideological economic and historical context avoiding a naive privileging of technology as <i>the </i>main societal driving force but also avoiding the media-centric reduction of society to the audiences that are situated within. <i>Audience Transformations</i> provides a platform for a nuanced and careful analysis of the main changes in European communicational practices and their social cultural and technological affordances. </p>