Audience

<p>This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. </p><p>This book is <i>not </i>a survey of all existing audience research. Instead its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience anchor mean feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. <i>Audience </i>suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’ it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come especially for those new to Media and Cultural Studies and to audience studies.</p><p>Written in an engaging and accessible style this book is ideal for both students and researchers of Media and Cultural Studies.</p>