American Communication Research

<p>This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins meaning and impact of media and communication research in America with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center the book features work by leading scholars researchers and media executives. Participants in the series have called the program heroic and unprecedented. The book encompasses essays commentaries and reports by such leading figures as William McGuire Elihu Katz and Leo Bogart plus posthumous reports by Wilbur Schramm Malcolm Beville and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton Paul Lazarfeld and Robert K. Merton.</p>