Alpha Dogs

<p>Outsmart your competitors leap to the head of the pack and become an alpha dog!</p><p>How does an average company distinguish itself in the marketplace generate higher sales than its competitors and earn the lasting loyalty of customers and employees? </p><p><em>Alpha Dogs</em> tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style Donna Fenn a twenty-year veteran of <em>Inc.</em> magazine introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane whose retail bike shop has perfected the art of customer service to Deb Weidenhamer who transformed a sleepy auction house with her innovative use of technology. <em>Alpha Dogs</em> is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.</p>