Airlines: Managing to Make Money

Drawing on recent developments in the services management strategic management and brand management literatures this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text using a services management approach to integrate strategy marketing human resources management and operations. Written in an accessible and practical style it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.