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About The Book
Description
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<p>Clear and comprehensive this book explores the evolving relationship between new media advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media examples are taken from across the globe.</p>
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
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₹4228
₹4621
8% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780415430357
Publication Date
-01-11-2007
Pages
-144
Weight
-213 grams
Dimensions
-156x234x8.05 mm
