Advertising and Consumer Citizenship
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About The Book

<p>Using a variety of print advertisements this exciting and provocative study explores how the consumer is created by advertisements in terms of:<br>* Sex<br>* Class<br>* Race.<br>It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. <em>Advertising and Consumer Citizenship</em> will be essential reading for all those interested in the study of consumption citizenship and gender.</p>
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